As I sit here on my couch, uploading our fall line onto our website, (don't leave, it's not live YET) I'm reflecting on the last few years. Labor Day weekend will mark the third anniversary of opening a storefront. If you would have told me even 3.5 years ago that this would be my life, I probably would have run and hid under a rock.
The thing that I love the most about this little candle company I have built is the connection I have with all of you. Life has been INSANE lately and I feel like I haven't been the best at touching base with all of you. I promise, I'm still here, I'm just more behind the scenes. I have such an amazing team that allows me to have more of a work-life balance, but I do feel like it has come at the expense of all of you, and for that, I am truly sorry.
In the coming months, you are going to be seeing a lot more of me. I have several new items that I am working on that have been on my maker's bucket list for a long time. Some of these things are items you have been asking for and some are ones I've wanted to bring to you. This is my pledge to give more of myself to all of you and share with you just how much I truly love what I do.
In order to grow our business, you're going to see a lot more from us on social media. We try our best to be entertaining, informative and relatable. We ask that you like, follow and share. I'm a very firm believer that the best type of marketing is word of mouth. Look at how many of us buy something just because our favorite influencers told us we should. We want to be the candle company you tell your friends about.
Now, I have an ask. I know that the economy has really hurt all of us. We are having to tighten our budgets and I know that the items we sell aren't necessary. I ask that you find it in your hearts to support all small businesses, as they are what this country was built on. Small businesses donate to your organizations, employ your community and bring tourism to your area. Some of my. most favorite things I own, I bought from a small business. I get my jeans from Lakelynn (HELLLOOO JUDDY!!!), my skincare from The Rolling Bell, and my flowers from Sweet Pea Flower Truck. (Side note: the owners of these businesses are also strong female role models for me!)
Ok, back to loading fall scents. I can't wait for you to smell them! MAGICIAL!!
Sending love & light,
Julia
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